Textile and Fashion Designer Gaurang Shah whose work of Jamdani is attracting high end fashionista’s both in India and abroad plans to showcase his new fashion classic ‘PAANCHALI’ – The styles of the past bridal collection in Bangalore, Chennai, Mumbai, New Delhi and Kolkata. He is optimistic ‘Paanchali’ will put traditional Indian fashion on a high and amplify the stylishness of its owners.
Over the last 6 months Gaurang conceptualized numerous new designs and made a special collection for this tour including his celebrated sarees reflecting the tradition of vintage India with his team of designers and weavers from Andhra Pradesh, Rajasthan, Tamil Nadu, Maharashtra Gujarat and Kolkata.
“Paanchali”- is a perfect blend of past and present. It is the shringar of a bharatiya naari comprising of the significant paanch tatvas- Kanjeevarams, Benarasis, Uppadas, Kotas and Paithinis accentuated with Kalamkaris, Chikankari and many more with a blend of traditional weaves and modern silhouettes Textile and fashion designer Gaurang says.
“My idea of ‘PAANCHALI’ stems from the belief that these textiles and our Indian weaves shouldn’t be restricted to the runway. I want to reach out to people galore, and educate them about the fabrics, textiles and weaves, which is impossible to understand unless one touches my fabric and feels the texture.” states Gaurang, who calls himself a textile designer first and then a fashion designer.
“People think my creations are ‘expensive’, but there is a far greater value to it. I believe in timeless creations. One’s that can be handed down generations, and they can look up to our heritage and culture. I believe in reviving the antique textiles, but with a contemporary flair and can never compromise on the quality.” He added.
PAANCHALI sarees that will be unveiled during the 5 city exhibition cum sale tour by Gaurang will highlight contemporary tradition whereas the silhouettes will be an amalgamating tradition with modernity. The anarkalis, straight cut outfits, ijhars, and ghagras on the other hand are tailored to a perfect fit that will create a high style statement. The PAANCHALI hand finished designs are aimed to revive the Indian Traditional Fashion establishing our strong vision of bringing back the hand-woven textiles in vogue again.
Gaurang creations are now the most sought after indian weave collections. His creations are now worn by Bollywood celebs like Vidya Balan, Sonam Kapoor, Taapsee Pannu, Sonali Bendre, Kiron Kher and many other well know celebs across India.
PAANCHALI – The styles of the past - 5 cities tour schedule
Bangalore 19th and 20th July, ITC Gardenia, No. 1, Residency Road.
New Delhi 2nd and 3rd August,ITC Maurya, Diplomatic Enclave, Sardar Patel Marg, Chanakyapuri Kolkatta 19th and 20th September, Hyatt Regency, Ja-1 Sector III, Salt Lake City
Chennai 25h and 26th October, The Leela Palace, Adyar Seaface, M.R.C Nagar
Mumbai 5th and 6th September, Taj Mahal Palace, Apollo Bunder.